FOR IMMEDIATE RELEASE
June 10, 2010
MEDIA ALERT
Healthy, Tasty Vegetable Protein Alternatives to Chicken Available Now from Garden Protein International and marketed as gardein™
TIME Magazine June 14 article brings awareness to growing consumer
demand for plant-based foods
WHAT: A June 14, 2010 article in TIME Magazine titled “Tastes Like Chicken: The Quest for Fake Meat” brings awareness to the growing demand for alternatives to chicken including vegetable protein that has a similar taste and texture to chicken.
WHO: Garden Protein International, the leader in healthy and great-tasting plant-based foods, is an innovator in this field and has spent the last seven years creating and perfecting its line of meat-free foods with a meaty texture. Marketed as gardein™ (garden + protein) this line of healthy and delicious plant-based foods is slow cooked to have the authentic taste and texture of premium lean meat. Made from a savory blend of vegetables, grains and plant-based proteins including pea, wheat and soy, gardein™ is free of cholesterol and trans fats and the majority of products provide a good source of fiber and are low in fat. gardein™ can be eaten everyday and comes in a variety of forms and flavors, including ready-made meals marketed as gardein™ trio, to meet consumers’ growing demand for alternatives to animal protein.
WHY: To promote eating plant-based foods. People eat gardein™ for different reasons including health, ethical, environmental and convenience. It has been widely-documented that going meat-free once a week is a significant action individuals can take to protect the planet.
WHERE: gardein™ foods are sold in the produce cooler and freezer sections at natural food stores and grocery stores in the United States and Canada. Additionally, restaurant chains, Yard House and Chipotle, have recently added gardein™ to their menu at several locations. For more information and where to buy, visit www.gardein.com.
DETAILS: B-roll of the making of gardein™ and its availability at grocery stores is available to national and local TV affiliates and cable news programs.
Food samples are available upon request.
To schedule an interview with a Garden Protein spokesperson or for more information, please contact Kristin Treat, PR manager at 215-317-9091 or kristin@gardenprotein.com
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Media Contact:
Kristin Treat, PR manager
Garden Protein International
Phone: 215-317-9091